How effective is the combination of the main product and ancillary text?

How effective is the combination of the main product and ancillary text?


Branding the product: Character image/ Iconography

The character/image was an important part of deciding the future of the product. Across the different products we had to focus on the branding of the product so that it could maximise revenue. The main section of the video was about me so the group thought that I would be the best person to have on the front cover of the digipak, and also on a large part of the website. The information about me on the website is all true. We created a house style on our document so that all the different texts all had the same theme to it. The house style we decided to use was the graffiti wall. The graffiti wall was a nice colourful background that we could have to attract customers when our cover is in shops. We also decided to take a photo-shoot so that the website could contain more information about the current house styles.

The text of the three formats was consistent throughout the whole document. The reason we kept the same text is so that each one of our texts were distinctive. This form of branding meant that our texts could be different from the rest.

Branding the product: Props, costumes & colours

After reaching the point where we had to choose an appropriate song, our group had to think about the props and how we would dress the artist in order to conform to the genre and appeal to the target audience. Since our genre was hip hop/rap after doing research we decided the best choice was to use bright colours as it’s a stereotypical scheme to use when looking at other videos such as the’ Fresh prince of Bell air’ opening.
We also made sure the colour scheme was repeated in the digi-pak, the vibrant look I felt appeals to our target audience which is 15-19.

Colours AND EFFECTS
Similar to the costumes, we chose a vibrant colour in order to appeal to our audience. After extensive research, we found out that the main colours and effects of the music genre were bright colours and attractive scenes. In current music videos, there is always a male gaze. Gabby played this role in the music video and we followed these conventions by dressing her quite provocatively.

Branding the product: Function
The three pieces of text that we created as a group worked well together. The reason these products worked so well together was mainly because of the fact that the house style was always the same. We made sure that the house style was the same for this exact effect.
Beside the video and the website, all the other pieces of information were then added as additional work on the blog.
We created social network sites to keep the 'fans' up to date with the situation of the video and the products. Fans responded to tweets and messages and this was the best way for us to connect with the target audience. This way we could hear exactly what they wanted done, and the easiest way to do it.

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